Category: Engagement and Culture Surveys
Client: Leading Provider of Healthcare Services
Hospitals
Doctors
Workforce
A leading provider of world-class healthcare services in India, with 14 hospitals and over 2,300 doctors, was looking to strengthen employee engagement across its workforce of nearly 12,000 individuals.
The client had previously run internal engagement surveys but was now looking for a more scalable, inclusive, and analytics-driven approach to measure engagement levels and their drivers at individual, team, and organizational levels.
Over 60% of employees lacked access to official email IDs and computers/laptops.
The workforce spanned a wide range of roles and language preferences, requiring a flexible and inclusive solution.
There was a need to maintain continuity with prior internal surveys while also improving depth of insight and ease of participation.
To address the above, we focused on three strategic anchors:
Leveraged SMS-based delivery to ensure wide participation across all roles and shifts.
Piloted and validated a vernacular language version of the survey, recognizing regional language comfort.
Delivered detailed dashboards across multiple levels to facilitate targeted action planning and alignment across leadership.
The engagement survey solution was designed to extend far beyond a typical feedback exercise.
Each layer was automated, secure, and aligned to protect respondent anonymity while enabling targeted action.
01
The client’s own survey questionnaire was integrated onto our digital platform to maintain continuity with past data.
SMS-based survey links ensured a wide reach, even among those without official email & computer access.
Support was provided through a 12-hour helpdesk over call and email, which was particularly valuable for nurses and shift-based teams.
02
To test language impact, a vernacular language version of the survey was piloted with 500 employees who had also completed the English version.
Results revealed up to a 15% variation in scores, a clear indicator of how language influenced response authenticity. This insight paved the way for wider rollout in vernacular formats.
03
Focus Group Discussions (FGDs) were conducted across locations in both English and vernacular languages, enabling qualitative insights from employees across levels.
These sessions complemented the survey data by bringing in narratives, sentiments, and suggestions in employees’ own voices.
04
The platform generated analytics across
three levels:
Organizational dashboards for leadership
Business Unit to strategize mid-level action planning
Team Reflection Cards to help frontline managers analyse results with their teams
The intervention transformed the way engagement was measured and acted upon in the organization:
Approximately 12,000 employees across hospital functions could participate — regardless of role, device access, or language preference
The vernacular pilot revealed previously untapped perspectives, helping ensure future surveys would be even more representative.
The multi-level dashboards enabled structured action planning at all levels — from unit heads to individual team leads.
With the platform set up for cumulative year data comparison, the client was positioned to use engagement insights as a core input in their broader culture and people strategy.
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+91-9910955257
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