How we helped a major Insurance Player in transforming its 360° Feedback Process

Category: 360° Feedback Survey

Client: Insurance Organization

Young woman in professional attire symbolizing transformation in 360° Feedback Process at a Major Insurance Player

Project Brief

A major insurance organization targeted improving the efficiency and effectiveness of their in-house 360° Feedback Process. The existing process was extremely time and cost-intensive due to its high dependency on outdated tools and the number of contractual staff involved. Furthermore, it was cumbersome to generate customized reports across levels with a quick turnaround time. They were looking for a secure, user-friendly, and customizable tech platform that would solve the current challenges and speed up their employee development plans. Hence, we partnered with them to customize and deploy Think Talent’s proprietary 360° Feedback Platform to meet the challenge.


Understanding the Needs

We went on to have in-depth conversations with the client to understand their key concerns. The primary requirement was to host the program at scale and streamline the existing process. They wanted the platform to cater to complex needs such as a simple yet intuitive user interface, all while retaining the primary features of the existing process. Bespoke customizations were done as per the organizational context.

Diagram showing tailored Software Development for Scalable Platform, Customized Questionnaires, and User-Friendly Interface and Meeting Client's Key Concerns


Program Design

The program was designed in-house by the client for its key players in top management and senior management. They used our proprietary 360° Feedback Platform to host the entire process virtually across multiple locations. The survey was based on four types of leadership levers, i.e., customer centricity, learning agility, effective execution, and people championship. 

Two different questionnaires, relevant to the two crucial career stages of the feedback seeker base, were deployed. Reports were customized as per requirement, keeping the branding and key aspects of the existing process intact. The program was deployed in two phases of three months each. The platform is hosted on a secure dedicated server. Key features such as customizable survey instruments, automated report generation, and a dashboard to track progress aided the entire process.

Customized 360 degree Feedback Platform Leveraging Key Leadership Competencies
Strategically Designed Leadership Program Utilizing Proprietary Platform with Customizable Features for Top Management Feedback


Program Flow

The program began by tailoring feedback questionnaires to the client’s specifications. The HR team chose the cohort of feedback seekers and respondents for uploading onto the platform. Post the completion of the pilot run, the program went live and invitation emails with credentials were sent out to the participants. The progress was closely tracked with the dashboard. Following the completion of the survey, customized reports were generated and shared with the client team in order to create development plans for the participants.

Six-step 360 feedback Survey Process: Tailoring Questionnaires, Selection, Deployment, Tracking Progress, Report Generation, and Sharing for Effective Feedback Program Flow


Program Spotlight

The shift from the traditional process to Think Talent’s 360° Feedback proprietary platform helped the client to significantly improve the efficiency and effectiveness of the whole program. Below are a few highlights that took the spotlight – 

Rapid Go-live – From the date of commencement of the program, the platform was ready to go live and do full-fledged hosting in a record time of two weeks. Customization was done in parallel with response collection to ensure fast closure.

Customized Reports – Extensive work was done to customize the feedback report format to incorporate requirements put forth by the client, such as group-level benchmarking, minimum-maximum score comparison, etc.

Pilot Run – To check for operational efficiency and issues, the program was successfully piloted for 15 participants (test cases) across the country, all before the final go-live for all participants.

Information Security – We were seen as a trusted vendor due to our compliance with ISO 27001 and GDPR. The program was run successfully without the requirement of sharing any PII data of the participants or respondents.

Participant Communication – Standard and custom email templates were shared with the client HR team to maintain formal communication with the participants and respondents. Support channels were also established to address issues.

Key Highlights Infographic: Rapid Go-live, Customized Reports, Pilot Run, Information Security, Participant Communication, and Qualitative Feedback


Success Metrics

The revamped 360° feedback process garnered much appreciation from the client. The simplicity and intuitiveness of the platform were the topmost highlights. The platform experience was seamless for the participants, considering less than 50 (~0.05%) of support tickets were raised during the entire run of the program. Even, customization of reports was done in parallel to the program go-live, to optimize the turnaround time.

Number of Surveys
700 +
Number of Respondents
1480 +
Completion Rate
80 %

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